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Monday, October 3rd, 2016

Appco Group España hosts first British Chamber of Commerce practical session

Appco Group España, one of The Cobra Group of Companies, hosted the first of the British Chamber of Commerce’s new practical sessions, aimed to help Small to Medium Sized Enterprises (SMEs) in Spain. The group convened to discuss the topics sparked by the statement, ‘It´s not what you sell, it´s how you sell it’. Three expert speakers, all with extensive practical experience, leant their expertise to advise the audience on how to grow sales for small businesses. This is the first practical session organised by the Chamber and Appco. The panel included: Laura Byrne (far right), Regional Vice President of the BCC and Managing Director of Appco Group España, hosted the event. The invited speakers were experts in sales and marketing from different sectors. Karen Storms, the International Sales Director of Lucas Fox, and Óscar Jiménez,  ISVs Senior Manager of SAGE,  were invited to give practical examples of their experiences. Angel María Viturtia — a Consulting Partner at AIMASER, Doctor in Chemistry and graduate from IESE in Business and Sales Team Management — opened the session. She explained to the audience why it is so important to detect what is wrong with the sales departments of SMEs so that these problems could be remedied. Angel also touched on the importance of motivating sales forces.
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