Cobra Group latest news

Wednesday, June 22nd, 2016

Traps to avoid for more effective marketing

The face-to-face marketing experts at Appco UK highlight three common mistakes that can have a negative impact on your marketing strategy – and how to avoid them. 

1. Trying to target everyone

Businesses often worry that focusing their attentions on a particular group of consumers will exclude too many potential customers, but it’s important to realise that you can’t appeal to everyone. Make sure you have a clear idea of your target audience, and you should find it easier to run compelling marketing campaigns that attract your “ideal” customers

2. Not monitoring your return on investment

If you’re going to splash the cash to drum up interest, keep detailed sales figures and measure the impact that specific campaigns have on your company’s success. Neglecting to put in place effective systems to calculate your ROI will waste important resources.

3. Under-using the web

The internet can be one of the cheapest and most effective channels for promoting your company, so if you’re not making full use of this resource, you may need to re-evaluate your strategy. Having an attractive, easy-to-use website and updating it on a regular basis is a must for almost every business, while using social media to reach consumers is a low-cost tool that can also work wonders. Read the blog on the Appco UK website.