Cobra Group

September 1, 2011

The global outlook for Appco Group is extremely positive for the remainder of 2011 and looking ahead for the 2012 Olympic year, according to Appco Group Chief Executive Officer Paul Sanderson.

“There’s never been more demand for Appco's expertise in the face-to-face sales and marketing industry,” said Mr Sanderson. “In fact we are being asked to grow our numbers by all our major clients worldwide, which is very exciting.”

Mr Sanderson commented on the company’s future following a successful UK and Ireland Annual Convention held on August 6. More than 2000 people attended the event in London. Appco Group Chairman and Founder Chris Niarchos, who attended the event, not only thanked the Appco Group network for their hard work and outstanding results in the last 12 months but predicted the outlook for the UK and Ireland in particular was "very strong".

“We are introducing new clients, new divisions and we are investing at unprecedented levels in our training and development of our sales team and sales support teams to deliver on the huge amount of demand for our services,” he said.

The Appco Group in the UK and Ireland was expecting to grow by at least 20 per cent by the end of 2012, according to Mr Sanderson. “This is tremendous for everyone associated with Appco and the Cobra Group of Companies,” he said. He then went on to explain the global outlook for Appco.

“We are breaking records constantly in our Asian and Indian businesses, Japan has almost recovered from the devastating earthquake earlier this year and is quickly returning to business as usual, the EU is continuing to develop and grow despite the tough economic situation,” Mr Sanderson said. “Australia continues to achieve consistent growth across all our Appco businesses and our new countries - Russia, US, Canada and Brazil have all surprised us at how quickly they are building - so all in all the outlook is extremely positive.

“There is no doubt the world is changing and moving more and more online and onto ubiquitous handheld devices, which is making it more and more difficult for service providers and product distributors to acquire new customers and sell their products. Combine this with the fact we are now in a borderless e-commerce world it is going to be a noisy and complicated second decade of the 21st century.

This environment was presenting Appco, with its unique approach to customer acquisition and product distribution, a massive opportunity to cut through “the noise”, Mr Sanderson said.

“Appco can do what it does best on an unprecedented scale worldwide - that is deliver a professional and effective face-to-face human commercial that leads to a new product sale and a new customer acquisition.” Mr Sanderson said there was a lack of conversation that occured in the digital age.

“Everything is online, delivered via email or via a smart phone and the new trend is heavily discounting via digital coupons - all this is noisy and complicated leading to a confused and disloyal consumer,” he said.

“Savvy companies are seeing this and turning to companies like Appco to keep it simple and effective - that is talking to people, establishing rapport and credibility and answering their questions, which leads to quality sales. And they are providing excellence in after sales service and ongoing relationship management.

“Appco Group is approached more than 100 times a month by companies who have worked out that people buy their products and services off people - and this is what Appco does best."