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Wednesday, June 29th, 2016

Spanish media details Appco success

One of Spain’s leading daily newspapers has featured Appco España in a story highlighting the company’s long-term international success. La Vanguardia spoke to Appco Group España country manager Laura Byrne about how  – working with independent marketing companies and contractors – supported the company’s philosophy of encouraging entrepreneurship. Laura explained how self-employed direct sales roles had, for many people, proved to be a huge motivator, helping to foster their entrepreneurial and communication skills to a point where many were now running their own businesses. The article also discussed how Appco’s operations in Spain have been adapted to the specific needs of the local market, emphasising that part of the company’s success was its ability to recognise the specific needs of different locations